Design Theory

Why understanding how your brain reads images and text helps you judge, choose, and build better design, at work and

Learn composition: focal point, balance, the rule of thirds, grids, and space. Practical exercises for business owners. Composition is how

Learn visual hierarchy step by step: how the eye reads a page, six tools to direct it, and three tests

Learn how to build a business colour palette that holds together: value, roles, proportions, contrast, and three quick tests  Most

Learn how to choose fonts, pair them, and set readable text. A practical typography guide for business owners. Type is

Five lessons from Japanese ukiyo-e prints for modern design: flat colour, strong line, asymmetry, empty space, and the signature.  Some

A practical guide to choosing art for hotels, offices, and client spaces: scale, light, colour, framing, and consistency. I trained

What a limited edition really means: signing, numbering, paper, and what to ask before you buy a print. A plain