Learn to use AI prompting as a thinking tool
Design Fundamentals
Design Theory Meets AI Course
A practical, small group design workshop for entrepreneurs and creative professionals who want to make more intentional visual decisions and use AI prompting to develop clear, considered design ideas.
Learn to move from an initial idea to a coherent visual direction and practical creative assets. No previous AI experience required.
In Person Workshop. Maximum 10 participants.
The Learning Journey
From idea to visual direction
The course moves through four connected stages, each building on the last. Together they take you from an unformed creative impulse to a visual direction you can share, apply, and build on.
01
Idea
Begin with what you already sense — a feeling, a problem, a creative instinct. You’ll learn to name and frame your starting point with enough clarity to work with it deliberately.
02
Prompt
Translate your idea into language that AI tools can respond to usefully. You’ll practise writing prompts that generate genuine direction rather than generic imagery — and learn how to iterate when the first result falls short.
03
Visual direction
Shape your raw AI output into a coherent visual language — one with a consistent tone, atmosphere, and logic. You’ll develop the eye to select, curate, and refine rather than accept whatever comes first.
04
Practical company asset
Bring everything together into something real and usable. Each stage of the journey produces work your organisation can actually apply — not just a mood board, but a considered foundation for ongoing creative decisions.
Course Content
What you’ll explore
Design thinking
Build a more intentional creative process. Learn how to frame problems clearly and use structured thinking to move from vague instinct to articulate design decisions.
Writing effective AI prompts
Discover how to talk to AI tools with intention. Craft prompts that generate useful, relevant ideas rather than generic output — and learn to refine and iterate with confidence.
Developing visual direction
Move beyond mood boards. Use AI as a thinking partner to develop a coherent visual language — exploring tone, style, and atmosphere in a way that feels considered and authentic.
Audience
Who this is for
This course is for anyone who works with ideas. Whether you have a formal design background or not. Designers looking to bring more rigour to their process, founders who need to communicate a visual vision, and creative professionals navigating new tools. You will all find something here. No prior experience with AI is expected. All that’s needed is curiosity and a willingness to think carefully about what you make.
Learning Experience
A considered learning experience
This course is designed to feel welcoming rather than demanding. The pace is steady and the exercises are practical — you work with real creative challenges from the very beginning, building confidence as you go. There is no single right answer to design thinking, and the course reflects that: it offers a framework to work within, not a formula to follow. You are encouraged to bring your own context and to move at a speed that suits your way of learning.
By the end, you will have a clearer understanding of your own creative instincts, a set of practical prompting skills, and work you have made yourself. The learning is cumulative and self-directed — you can revisit any section as your practice develops.
Details
Course details
Format
In person Course. 10 participants max
Level
All Levels
Access
Sign up to our waiting list.
FAQ
Common questions
Who is this course for?
This course is for anyone who works with ideas and wants to develop a more intentional creative process. It is suited to designers, founders, creative professionals, and curious learners of all kinds. You do not need a formal background in design or art to participate — a genuine interest in thinking carefully about what you make is all that is required.
Do I need prior design experience?
No prior design experience is expected or required. The course is structured so that beginners can follow it confidently, while those with design experience will find new perspectives and tools to add to their practice. The focus is on developing thinking skills that are useful at any level.
How does purchase work?
The course is available to purchase through the shop. Once your order is complete, you will receive details of how to access the course materials. If you have any questions before or after purchasing, you are welcome to get in touch via the contact page.
Ready to explore your ideas?
A course for designers and non-designers who want to work more intentionally with AI — and leave with something real to show for it.